Dog after being groomed by own a woofies staff

Trends in the Pet Industry

More than ever, people are focusing on the health and wellness of their pets. Pet parents are thinking beyond high-quality food options to embrace holistic and pampering options for their pets’ health. After all, they’re family! We do everything with our pets, from snuggling to going out on the town, and we want the very best for our furry family members. 

This increased focus is reflected in the total sales in the pet industry: the US market was valued at $123.6B for 2021, and its growth is projected for years to come. Investing in a franchise opportunity with Woofie’s is a great way to bring high-quality care to pets in your community and join this booming industry! We make it easy for just about anyone to start and operate their business as we lead the pack with our time-tested franchise system.

The Booming Pet Industry

If you’re ready to start your own business and become a part of a thriving industry, consider Woofie’s! The US market is the largest sector of the industry: globally, the pet market is currently worth $261B and is projected to reach $350B by 2027. 

With the onset of the pandemic, more people were working from home, which drove pet adoption rates to skyrocket. The increase in pet adoption rates concurrently increased several different branches of the industry, including food, veterinary care, toys, grooming, and more. Projections for 2021 in the US estimate the total sales of pet food and treats at $15B, a 15% increase over 2020. 

Additionally, the pet sitting market also increased. Pet sitting was valued at $1.9B in 2021, with a projected CAGR of 11.5% from 2022 to 2030. 

Trends in Pets’ Health, Grooming, and Wellness

As more people adopt pets, there is more demand for new products and service treatments for animals. The pet industry covers a wide range of these products, and the market continues to expand offerings while increasing the total number of sales. 

In the market, pet food and treats, wellness and health, grooming, supplies, and travel are some of the categories seeing the most upward trending data. Three of the biggest trends driving the growth of the pet industry in the health, grooming, and wellness sector include:

  • An increase in pet supplement sales. With more pet owners treating their pets like family, the use of supplements to support pets’ immune and digestive systems has seen growth upwards of 116% from 2019 to 2020, with continued growth predicted. 
  • An increase in pet grooming products. The rise in pet adoptions means more pets will need grooming products, whether for style or medical reasons. It’s estimated that the pet grooming product industry will reach $14.5B by 2025
  • An increase in pet insurance. Our clients have health insurance; why not their pets too? Veterinary costs can be very expensive, especially if they are the result of emergency trips on top of annual visits. More pet owners are purchasing insurance for their pets – in 2020, pet owners spent almost $2B on pet insurance, an increase of 27.5% from the prior year.

What it all boils down to is there are a lot more people with pets these days, and clients are looking to give their pets the best life possible. As clients return to the office, they’ll need reliable, trustworthy care for their beloved pets while they’re away – and who better to turn to than their local Woofie’s? 

We’re so much more than just walks and washes: we deliver personalized, loving care to our clients. Our unique combination of services creates multiple revenue streams for franchisees while providing full-service care for pets. 

Plus, with our time-tested franchise system, you’ll be able to enjoy the work-life balance you want while working with pets – who doesn’t want that?

We’re leading the pack with our pet grooming franchise opportunity, and we’re looking for new investors to join our team! As a Woofie’s franchisee, you’ll enjoy many industry-leading benefits, including ongoing support from the expert Woofie’s management team, our comprehensive two-week training program, certification in pet CPR/First Aid, direct communication to manage day-to-day operations, marketing assistance to create effective campaigns and strategies, and so much more. 

We’d love to talk with you about your interest in our franchise opportunity and help you start your next venture in the pet industry

We’re here to answer all your questions about running a pet care business and the advantages of our Woofie’s franchise opportunity, so please get in touch today!

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