The Woofie’s New Partnership with the American Kennel Club Elevates Grooming Standards and Strengthen Franchise Value

At Woofie’s, our mission has always been to provide the highest quality pet care and mobile pet grooming with a personal touch while fostering a culture of trust, professionalism, and community. Today, we’re proud to take that commitment one step further by announcing our new partnership with the American Kennel Club (AKC), the nation’s most trusted name in canine care, education, and advocacy.

This collaboration marks a pivotal moment for Woofie’s as we continue to grow across the country. By aligning with the AKC, we’re not only elevating pet grooming standards for pet owners, but we’re also enhancing the value proposition for current and future franchisees.

Why AKC?

The American Kennel Club is the leading not-for-profit organization devoted to the health and well-being of dogs and the advancement of responsible pet ownership. Their initiatives include breeder standards, pet safety, training, and canine education, all backed by more than 135 years of credibility.

Together with the National Dog Groomers Association of America (NDGAA), AKC is redefining the industry’s professional grooming standards. Now, through our partnership, Woofie’s franchisees and groomers will have access to the AKC’s S.A.F.E Grooming Program, a game-changing initiative that provides:

• Comprehensive education through AKC Canine College
• Training in pet care, special needs grooming, accident prevention, and disease awareness
• Certification and application for both groomers and salons.
• Inclusion in the AKC GroomerFinder online directory, increasing brand exposure and customer reach

What This Means for Our Current and Future Franchise Owners

This partnership sets Woofie’s apart in a booming pet services industry.

Here’s how it strengthens the Woofie’s franchise opportunity:

• Increased Credibility: Backed by the AKC name, franchisees gain instant recognition and trust within their communities.
• Differentiated Brand Positioning: With safety and education at the forefront, franchise owners can confidently market their grooming services as best-in-class.
• Operational Excellence: Standardized grooming protocols and employee training help streamline operations, improve safety, and reduce risk.
• Team Empowerment & Retention: Groomers gain access to industry-recognized certifications and professional development, leading to stronger employee engagement and lower turnover.
• Customer Loyalty & Confidence: Pet parents are more likely to choose a brand that prioritizes pet safety, education and AKC certification.
• National Scalability: With the capacity to impact franchise territories and grooming professionals nationwide, this initiative is designed to scale seamlessly with our franchise footprint.

At Woofie’s, we believe that great pet care starts with empowered professionals and trusted standards. With the AKC S.A.F.E Grooming Program, we’re providing both, and laying the foundation for long-term growth, safety, and success across our franchise network.

If you’re exploring a high-growth, purpose-driven franchise, Woofie’s continues to lead the way. Ready to join a brand that puts trust, safety, and excellence first?

Learn more about Woofie’s franchise opportunities and how this partnership sets us apart in the $100+ billion pet care industry.